iTunes is the best way to organize and enjoy the music, movies, TV shows, books, apps, as well as audio and video podcasts you have — and shop for the new paid content. It's home to Apple Music, which gives unlimited access to millions of records and curated playlists (membership required). You need to download iTunes for Windows in order to transfer media content to your iPhone, iPad or iPod. iTunes is the ultimate free media manager for the Apple mobile gadgets.
Some people dislike the iTunes interface, which, they argue, is clunky and unintuitive. We'd argue that you should give iTunes a try because (a) you have no choice if you need to sync your Apple devices with your media library, and (b) the current version of iTunes offers some advantages.
iTunes is available for both 32-bit and 64-bit Windows versions; it's free, and like in most other media players, you can burn your own compilations, as well as import your audio CDs and MP3s.
With iPod, iPad, or iPhone you will frequently be using the sync tool to transfer new songs or whole playlists automatically. Additionally, you can use drag-and-drop to update your mobile music player manually.
The AI-driven Genius enables to read your titles and automatically generate playlists with matching songs. With Genius Mixes, choose a genre, and iTunes will select the songs to play continually, like an ad-free radio station.